Digital Advertising in Australia means
nothing if you don't understand ways to use your Call to Actions or (CTAs),
because a Call to action may be the easiest way for you to produce a lead. It
can make or break depending upon how weak or strong your CTA is, therefore I
wish to give you a few tips to make sure that you are doing the best you can to
grow your brand and develop those all-important leads.
Wording
Really straightforward, stay clear from
commonly used words that are going to make you seem desperate or like you are
pushing for a sale. For example, selecting between the words, 'buy' and 'shop'
as a CTA, one might presume that they each mean the same thing. But you have to
understand that lots of people online often tend to avoid commitment, therefore
subconsciously even there is an inclination for consumers to think that the
word 'buy' is locking them into something, though 'shop' is a way for them to
learn more relevant information. The point I am aiming to make is that you
really have to contemplate the wording and avoid words that have unplanned
implications.
Shape and Colour
It may seem peculiar, but Shape and colour
of your CTA can affect its effectiveness. In the world of Digital Advertising
there have been a number of research studies into the concept of style and its
affect upon a person's perception, and essentially one idea claims that curves
are the most suitable way to go. So, if you want to try and optimise even more,
consider making the button for your call to action curved, rather than a
rectangle.
Now, colour, this is a further area that
there are a few theories on. Some people would have you believe that green is
fantastic because it indicates 'go', but to steer clear of from red because it
is 'stop', or that blue is calming so it should make people more relaxed ...
Eventually there really isn't any conclusive evidence to suggest one option
over another, so just opt for what works best for your concept. One thing that
I will specify though is that you should be aware of the font size and colour--
If you want your digital advertising to be most helpful in the Australia area,
it is a great idea to try and keep it different from the rest of your content,
but don't go too wild.
Location
Where your call to action is placed is
quite vital to digital advertising success.
All that I suggest by this is ensure that
you don't have it tucked away in a corner somewhere, or that you have way too
much text that is complicating the Call to action.
Eventually it all comes down to determining
the combination that works for you, remember your wording, shape, colour, size
and placement of your brand's Call To Action, and when you bring all the
elements together just think basic and think about your consumer.
Improving your Online Sales with good CTAs.
This piece is written with a number of tips in
mind, and it stems from a fair bit of research and development, but we would
enjoy hearing some of your tips and feedback! So if you have been battling with
CTAs, have found something that does the job, or even know of a colour that
suits you, let us know, or want a few free tips contact www.internetmarketingexperts.net.au.
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