INTERNET MARKETING is a highly complex and
uncertain area of online marketing and is vital to everything that you are
planning to do for your business. But the catch for lots of folks entering the
world of INTERNET MARKETING is that Google keeps making changes, so you need to
understand all of the past updates just to be readied for the future, and the
new changes in Pidgeon herald some interesting news for local businesses.
Before we have had Google Panda, Penguin
and Hummingbird, but among the most recent addition is Pidgeon, and it has
actually made a number of rather subtle changes that is vital to get your head
around if you are trying to tackle INTERNET MARKETING.
So, if you don't already know, Panda was
the first major update to this series, and it laid the foundation for what
Google considered as being a 'good website' and punished those that were not
structured well. Penguin then arrived and started attacking all the dodgy sites
that are using underhanded techniques or making an attempt to buy links-- it
pushed again towards websites ought to 'earn' a positon instead of buy one.
Hummingbird added a new feature to the game
and made us all count on the need for 'responsive design' and recognise the way
that the modern user browses the internet. So this brings us to Pidgeon.
Hopefully, you can see the theme that has been building-- Search Engines reward
those deserving. Pidgeon caries on the tradition, but it takes it even further
and helps the locals too!
Essentially Pidgeon has placed a higher
focus upon the importance of local search results to any search queries. What
does this mean? Well let's consider two companies, one is a small local
business, has been around for decades, and is trying to increase their INTERNET
MARKETING. The other is a new franchise store from a company that has 100s of
outlets around the country.
Previously, the smaller local store would
be dealing with INTERNET MARKETING because they would need to match the budget
of the larger company. This meant that many small businesses were just backing
off on INTERNET MARKETING or wasting their money and time. With Pidgeon, a
search in your town, is now most likely to rank a local business as a high
result compared to one with a national office elsewhere.
So INTERNET MARKETING's new Google update
is one to really understand to ensure that you can get the very most away from
your business!
If you intend to bring your INTERNET
MARKETING campaign to a whole new, fantastic level, then I recommend having a
look at Slingshot Internet Marketing Australia, call 1300 477 310 or visit at www.slingshotinternetmarketing.com.au
