Internet Marketing Australia is a exciting and engaging area, or at least it seems like that to someone who does work in SEO. We consistently have people coming to us either having no idea what to do next, or having developed a complicated plan of attack that will ultimately fail. it is amazing the amount of people simply don’t realise how easy it could be to set up SEO from home. It may seem that me advising you about this is a bit count-intuitive to my business, but frankly it is in everybody’s best interest to see more education and learning about how you can operate a much more straightforward and properly designed SEO campaign. So listed here are a handful of tips for you about what you can do at home to improve your SEO as a small Australian business.
Ensure that your company is ‘crawlable’ – have every one of your pages linked.
Far too many people haven’t effectively constructed their website properly, so the most basic thing that you would like to do to make sure that your web page is found, is to actually make certain all of it is visible. The way Google works is that it dispatches what they call ‘spiders’ to go and ‘crawl’ the web for web content, if they locate your homepage they will look for all pages linked to it, and then people will have the opportunity to run a Google Search and find it. But if you have designed pages for your blog, or shopping, but haven’t networked it to some of your other pages then the spiders won’t manage to find.
Remember keywords
You have to ensure that you are paying attention to Keywords– these are the expressions that customers will relate to your business. Ideal way to think of it is to think about what words represent what you are intending to sell, and what words people will be entering into google. So see to it you take a moment and list at the very least 10-15 words that you would like to focus your business on. You then will really want to try and work these terms into your web page in a natural manner. Make certain that you don’t overdo it though, if you have the keyword repeated 50 times on the one web page it isn’t going to help you. One idea would be to try and have one focus per page with one or two keywords repeated 8-15 times naturally.
Don’t stress over design
Too many come to us at Internet Marketing Experts Australia having worried about the colour and overlooked the important parts, so ensure it is one of the last things you take a look at. But when you do look at it, here are a few free and handy places to search for help. I strongly recommend places like http://www.unsplash.com and http://www.canva.com they will make things easier if you want to do the design for yourself.
Run a Social Media campaign
It is something that a lot of people often overlook, but a social media campaign actually can have great benefits for your SEO. It is still unclear exactly how much it helps, but with Google’s constantly evolving algorithm, it is only going to become more and more important as we move through 2016 and beyond. So create your Social Media campaign, reach out to people in Australia and grow your customer base since it will create more respect for your company and boost your visibility.
So these are a few tips and tricks to help you to get a little bit of SEO done yourself without wasting money on an SEO company before you are ready. But if you are looking to boost your efforts even more, or are wanting to have a bit more of a discussion about where to go next, then call Internet Marketing Experts Australia on 1300 595 013 or visit our website: .InternetMarketingExpertsAustralia.com.au.
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