Digital SEOMarketing is a challenging and complicated area, and some of the ways that
makes it even tougher is the way that Google is making it tougher to find
information. I am not normally one to whine about the way that Google changes--
largely they are moving to make the SEO 'game' a more genuine a worth driven
market, but some things are still aggravating. So what am I grumbling about
here? Well allow me to make an effort and explain it this way.
Regardless of
how you plan to structure your keyword investigation, everything begins with a
particular core idea, one that you must develop by scanning your metrics and
Google Analytics.
The concept is
that from this central idea and keyword, you then build a seed list of terms,
expanding through interrelated terms and synonyms of your central concept. The
expansion of terms will then begin to be tailored towards SEO ideas, content
marketing, internet marketing and other factors.
At one point,
Google was willing to make all of its searcher keyword data available free of
charge to those wanting to conduct research. However, this has all changed with
the modifications made to Google's policy and the role that '(Not Provided)'
now performs.
Google has
determined though that they are going to diminish the access to the data
generated by specific searchers. This consists of those who are logged into a
Google account such as Gmail and Google+, as well as anyone using recent
updates of Mozilla Firefox. The secure searchers are shown in the search result
site's domain including 'https' rather than 'http'.
According to the
Not Provided site, www.NotprovidedCount.com, this influences an ever increasing
amount of data, being upwards of 80 %. This means that the days of simple and
free access to marketing reports through Google Analytics accounts are at an
end. Instead, you will have to invest in a Google AdWords advertising account
so as to use Google's proprietary information.
There are a
variety of good keyword analysis tools on the market in this day and age,
however an SEO company is an invaluable resource. With the changing nature of
keywords since Hummingbird, and the issues of 'Not Provided', it seems to be
that an SEO company may be one of the fastest ways to learn the real metrics
for many industry areas. The main concern that is brought up by this is how it
affects the small businesses in Australia that are trying to conduct some DIY
SEO who don't always want to run a full SEO campaign or invest too much money
in AdWords or AdSense. Where this goes next in 2016, only time will tell. But
if you are looking out for more information on ways that you can try and get
more accurate info and metrics that will actually help you, consider
approaching an SEO Agency. Every agency is different, so do some analysis and
find one that is best for you. For instance, you can contact my SEO firm,
Internet Marketing Experts Australia on1300 595 013 or visit, internetmarketingexpertsAustralia.com.au
