Internet MarketingAustralia - Your Fundamental starting resource for your SEO and Marketing Ad campaign

Internet Marketing Australia is so critical in spite of if you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or perhaps if you have no idea where to begin then this is a great place to start.

Over the previous ten years I have devoted a ridiculous amount of money and energy working out the most ideal way to get my websites creating income. If I had not had this sort of bad experiences I don't think I would ever been compelled into learning this stuff for myself. So keep in mind, and listen to a few of the lessons I have found out so you can get the most effective start possible, especially if you are a local business owner in Australia, or if you are just starting out with Internet Marketing.

1.) The biggest point that I wish to demonstrate is that your SEO Campaign will take time and you cannot be hesitant. I don't want you to be gambling away your life saving on some passing gimmick, but rather I want to try and make you aware that you can't succeed without devotion.

• When you have your first advertising campaign. Don't spend $2 and make a fuss that it didn't do the job. You need to make a commitment.
• You also can't just run your campaign for a day. It takes at least a week to get a proper appreciation for an ad's effectiveness.

2.) When you are creating content, don't just duplicate everybody else, your Internet Marketing will certainly be far more desirable if you be one-of-a-kind and look to what is lacking from your industry. The best thing you can possibly do is to fill up the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something one-of-a-kind.

3.) Look to making a calendar to keep track of your content. Doing this will help you not only keep in mind what sort of posts or content you have made, but is necessary for planning ahead. One of my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don't merely use this for your Internet Marketing or content creation, think outside the box, get organised and begin to see what is being effective, and what still needs improvement.

4.) Some tools that I would certainly encourage that you explore include some fantastic research tools as Google Adwords' Keyword Planner tool and ubbersuggest if you want something diverse.

• If you prefer to generate graphics, www.canva.com is wonderful, straightforward and easy to use for all your visuals needs, it is click and drop with ample pre-sets.

• When designing infographics, take a look https://infogr.am/ it is a simple way to create a visual representation of data or information without having to employ a designer or resort to using Microsoft Excel pie charts.

• And one resource for an overlooked part is https://followup.cc/  it is a Gmail plugin that will aid you with scheduling and planning because it lets your remember of customers and contacts that you must follow-up with. It sends you email reminders and lets you monitor people so that you can enhance your performance and guarantee a more professional image to your contacts.

5.) Essentially when it relates to determining the success of your Internet Marketing, it can be rather challenging to see how your business is going compared to your competition in Australia or perhaps even around the country. But the ideal way to get a real impression is to not fall into the trap of appearing only at the general 'reach' of your content, but rather its 'consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and effectively the amount of revenue it can be said to have generated. You have to look at all of this data, and see what the real result has been because while there may be thousands or millions of people taking a look at your content as a Australia company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Australia I have seen some of the best, and worst attempts at Internet Marketing therefore we don't waste any time or your effort in generating real results for SEO campaigns. To discover more contact us on 1300 595 013 or visit, www.internetmarketingexpertsAustralia.com.au.

Internet Marketing Sydney - Your Fundamental starting resource for your SEO and Marketing Project

Internet Marketing Sydney is so important notwithstanding if you are a small business or a large company. And if you have tried your hand at SEO and Marketing, or even if you have no clue where to start then this is a great place to start.

Over the past ten years I have invested a ridiculous amount of money and energy finding out the most ideal way to have my websites producing income. If I had not had this sort of bad experiences I don't think I would ever been pushed into learning this stuff for myself. So keep in mind, and listen to a few of the lessons I have learnt so you can get the most effective start possible, especially if you are a small company owner in Sydney, or if you are just starting with Internet Marketing.

1.) The biggest aspect that I want to make clear is that your SEO Campaign will take time and you can not be hesitant. I don't want you to be gambling away your life saving on some passing craze, but rather I want to try and make you aware that you can't succeed without devotion.

• When you have your first advertising campaign. Don't invest $2 and whine that it didn't get the job done. You have to make a decision.

• You likewise can't just conduct your campaign for a day. It takes at minimum a week in order to get a proper appreciation for an ad's success.

2.) When you are creating content, don't just copy everybody else, your Internet Marketing are going to be far more desirable if you be unique and look to what is missing from your industry. The best thing you can do is to fill the gaps in our niche business. This means that if everybody seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something extraordinary.

3.) Look to producing a calendar to keep an eye on your content. Doing this will help you not only recall what sort of posts or content you have made, but is vital for planning ahead. One of my favourite ways to increase engagement is to look back over past months or years of content and improve blogs, or rediscuss ideas, and don't just use this for your Internet Marketing or content creation, think outside the box, get organised and begin to see what is being prosperous, and what still needs improvement.

4.) Some tools that I would advise that you look into include some excellent research tools as Google Adwords' Keyword Planner tool and ubbersuggest if you want a little something distinct.

• If you prefer to develop graphics, www.canva.com is great, straightforward and easy to use for all your graphics needs, it is click and drop with a lot of pre-sets.

• When making infographics, have a look https://infogr.am/ it is a quick way to make a visual representation of data or information without having to hire a designer or resort to using Microsoft Excel pie charts.

• And also one resource for an neglected area is https://followup.cc/ it is a Gmail plugin that will help you with scheduling and planning because it lets your remember of customers and contacts that you need to follow-up with. It sends you email prompts and lets you keep track of people so that you can boost your performance and guarantee a more professional image to your contacts.

5.) Essentially when it relates to determining the success of your Internet Marketing, it can possibly be rather challenging to see how your business is going compared with your competition in Sydney or even all around the country. But the ideal way to get a real impression is to not fall into the trap of looking only at the general 'reach' of your content, but rather its 'consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and essentially how much revenue it may be said to have generated. You need to look at all of this data, and see what the real result has been because while there may be thousands or millions of customers looking at your content as a Sydney company, if nobody engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Sydney I have seen a number of the best, and most unfortunate tries at Internet Marketing therefore we don't waste any time or your effort in developing real results for SEO campaigns. To discover more contact us on 1300 595 013 or visit, www.internetmarketingexpertsSydney.com.au.

Internet MarketingAustralia – Are You Making money online from your efforts?

Internet Marketing in Australia are crucial when it involves success – so ask yourself right now, are you in fact making money from your business because of your SEO? If you aren’t then you might need to start thinking of an SEO service for your Australia small business. But for now, I want to talk to you about a few points. For many years I have undergone all sorts of phases when it comes to the metrics that measure a specific website’s productivity. The data is important; in fact, it’s critical. Split-testing efforts or even websites are also important. There is, however, one metric that exceeds all others when it concerns measuring your website’s results and that is whether you are actually profiting or not. I know it sounds obvious, but often it’s not your online strategy that is failing– it’s your product or service, your sales process, or your business model.

The finest SEO on earth can’t fix these sorts of problem, but a simple AdWords project can help your Australia business in this system. So let’s take a heath retreat in Australia that is just starting with an AdWords Campaign– they are doing this since it will help to show them vital areas of their business and spare them vast quantities of money, and years of lost SEO efforts by starting small. During a 2 week campaign, the Australia heath retreat owners will get to know two simple items in those two weeks that will shape their SEO strategy for a long time to come.

1. They discover the keyword phrase that matters among the most for them is ‘Weekend Health Retreats’.
2. They figure out that the ad that worked best from the range of ads they used was ‘Special Offer– Weekend Retreat from $495 call 1300 421 4351300 421 435’.

From just taking a look at this basic data, they learn so much about what appeals to their possible customers. From the keywords they know what to pay attention to. From the Display Ad in AdWords they know a simple call to action on the home page with the words ‘special offer’ and a price is powerful with their Australia target market.

They transform their home page to reflect that sort of feedback and in two quick weeks they are already on their way to getting their website make money. They gave up some of their design ideas on the home page to make way for a quick call to action, and all of a sudden bookings started appearing.

-Remember that many people, even if they buy from your webpage, don’t have very much time. Don’t make customers look for how to purchase from your site; it will cost you.

This simple example shows how evaluating what is taking place is so powerful for you as a website owner. Don’t only focus on traffic; traffic won’t pay the bills. Concentrate on making sales.

At the end of the day, this is your most important metric when it concerns your success and SEO– all of the others will feed into your sales and this success. So my greatest piece of help is to start understanding what you can, go get a book, look online, read some blogs and just make an effort and understand a few of the complexities of metrics and SEO. But once you start to feel that there are some parts that are beyond you, or you want to give your SEO campaign an extra kick, then perhaps think about contacting an SEO firm. Always shop around and make sure you comprehend what each SEO service has to offer. Don’t forget my company on your list! simply call Internet Marketing Experts Australia on 1300 595 013 or visit, http://ift.tt/2h3uWh1

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Internet Marketing Australia - What will 2016 hold for local business?

Internet Marketing Australia is a challenging thing, and as we get into 2016, people are in a frame of mind where they reflect back on the year that was 2015, and try and determine what life holds in store for them next. This is of course, impossible. You can never ever know what is around the corner, but if you figure out the important parts of the past and look for trends you can get a better understanding. This is particularly true for SEO. I want to try and explain to you some of the major trends that have been emerging in 2015 throughout the Australian SEO sector and the globe. From this hopefully together we can try and find out where to focus our efforts, this will be particularly beneficial if you are a local Australian business.

Think Local

This is the largest emerging trend and it is going to keep improving in importance. This means that if you are an Australian company and you are looking for local clients, then this is wonderful. Starting with the changes from Google Pigeon, we saw a developing trend that local Australian searches were in fact ranking higher than business with national headquarters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so look out for them to help with your local search efforts.

Local-boosting tech trends

There are a few technology areas which are rapidly growing in other countries and are starting to emerge and it won't be very long before they gain interest in Australia.

Mobile wallets

Society is getting more and more used to lugging around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other quick 'contactless' paying technologies we are working towards mobile wallets. This will mean 2 points for a local Australian business. 1-- you have to be keeping an eye on growing trends, and make certain you have the capability to actually let people pay-- as an example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2-- you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore straight into their wallets.

Beacons

Beacons are a thing that has had expanding use overseas and we are discovering them locally now too, but they are practically other ways of getting special offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it simply provides information or a discount to people who link or sign up to the Beacon. This means that customers at your store, or even roaming past the area will be given more enticement to actually enter the store and make a purchase. It's a brilliant promotion and marketing tool that will continue to grow in 2016, but I wouldn't be surprised if technology and innovation changes this even further throughout the year.

Aps

We also will see even better use of Aps such as Snapchat and Periscope for imaginative ways such as advertising. This has been seen in America with national projects run by Dunkin' Donuts and Taco Bell making use of these aps. It is incredible how many people can keep reinventing ways to get their business out there, and the same can be done for your local company in Australia. Be creative and even analyze what people have done, especially when it comes to social media-- if you see something you like, take note of it and find a way to incorporate a related idea into you own project.

My last pieces of parting suggestions-- and these are things that you can do now, today-- would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don't have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Australian level, and also boost your authority and perhaps even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will probably discover that the future actually looks helpful for Local businesses with patterns and technology pushing for even greater interaction at a 'community' level. This is great for Australia businesses, and so I hope that you are as excited as I am. With that in mind, if you are looking for more SEO advice, or are looking to improve your SEO efforts, then contact Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexpertsAustralia.com.au

Internet Marketing Australia – What are you saying!

Internet Marketing Australia can be a vague and indistinct topic but people always go on about content. But, that is also rather damn vague. Therefore, this is a short guideline to help drive you in the right way and help you understand just want ‘content’ means when it comes to internet marketing, especially if you are a local business.

Effectively, content in digital marketing concerns pushing for top quality and achieving your financial goals and successes.

To that end, there are four chief areas of content, content that:

Persuades, converts, educates, and entertains.

This visual was used by First10 and Smart Insights.

 

Entertaining Content

It’s about creating content that appeals to your target market and accentuates yourself in order that people who may not even realise they need to get your product will actually pay some more attention to you. This is so essential for a local business, especially in your city where you want to ensure people are taking note of you.

Persuasive Content

This content is the things that really helps to help remind people to purchase from you, or attempts to get them that last step towards a conversion, it is terrific to produce this type of content often because you never know when it might push that final piece of a sale.

Educational Content

You may be thinking why you want content to educate. Well, it draws on the rational side of many people and helps to target that kind of audience. Content that educates actually shows them the advantage of your product and raises that rational suggestion that they need your product. And remember, people don’t just share funny cat videos, some people like sharing things so they seem clever.

Converting Content

This is the content that can specifically process a transaction and push your sales. It’s essentially the key type of content, but could be a total fiasco if not done correctly. So do your homework, and make sure you pay attention to what actually helps your digital marketing technique actually transform curiosity into sales.

You may spot that I have been promoting both rational and passionate content, this is because you really do need both. Every customer base will be different depending upon your business, but there are always going to be consumers who respond better to emotional content and those who respond to the rational and logical issues and ideas you make. If you actually want to get the most out of it, do some deep level customer profiles and attempt to better understand your local customers and what is probable to bring them to your outlet and make a sale.

Content can be a really straightforward process, but if you want to really push your internet marketing campaigns, you need to realise the different types, which is why I have attempted to explain them here.

Content is just one of the many areas we deal with atSlingshot Internet Marketing, if you want to learn more or have a chat about what we can do to boost your digital marketing campaign, then call us on 1300 477 310

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Is your online security at risk?

Internet Marketing Australia is something in which many business end up stressing over keywords and social media, but take shortcuts that leave themselves a sitting duck. Therefore I intend to show you a couple of tips and tricks I have actually picked up to assist you as a company in Australia so as to make sure you are not endangering your security. The majority of these tips are centred on WordPress simply because it is the most commonly used program, and there are many really quick ways to help make it much safer.

There is an amazingly large number of people that visit us because their WordPress site has been hacked. It can fluctuate from some terrible things such as having data and information stolen, to even having some malicious sites put up ads that you don’t want.

So my first item of advice is about passwords. A lot of people do not have a strong enough password because they either use the same one for every little thing, or it is something really basic. Do not use your date of birth, your dogs name, or your email name. you want letters, numbers and symbols. It may be annoying to recall but there are clever ways to think about this. One that I have seen used really well is to pick something easy to recall, such as a date, but spell it out. For example, if your business was opened up on the 23rd of January, perhaps think about a password that is twenty3JAN– it is still uncomplicated to remember, but far more challenging to guess. Same rules concern your username– please do not have it set as ‘admin’.

Next, I want you to make sure you look at security plug-ins. These are really essential and really easy to get access to in WordPress. I would suggest that you search for these ones– I have used one myself for ages, and I have had patrons that love the other two.

• Bulletproof security.
• WordFence.
• Exploit Scanner.

My final piece of security advice for you is to stay away from free themes and purchase something with far better security. Most companies that have safety and security issues have just gone with a pretty, free theme that is basic but has far too many areas that can be exploited. Don’t get me wrong, a lot of themes are secure enough to use, but it isn’t always the case, so I tell people to simply invest $20 and get a nice one which is known for security. I would suggest looking into http://www.envato.com they have some brilliant themes, and even have some premium themes free of charge as part of their monthly specials.

That’s all I have to say, just 3 quick, straightforward pieces of advice that you can implement this very day if you want to save yourself pain and suffering down the track. Update your password, get a security plug-in, and invest in a good theme. Your INTERNET MARKETING campaign is not going to do you any good if your web site is open to security threats and no one trusts you anymore. If you have any security concerns at the moment, or you want to learn more about what else you can do with INTERNET MARKETING feel free to contact us here at Internet Marketing Experts Australia on 1300 595 013 or visit, .internetmarketingexpertsAustralia.com.au.

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Internet Marketing Australia’s DIY SEO

Internet Marketing Australia is a exciting and engaging area, or at least it seems like that to someone who does work in SEO. We consistently have people coming to us either having no idea what to do next, or having developed a complicated plan of attack that will ultimately fail. it is amazing the amount of people simply don’t realise how easy it could be to set up SEO from home. It may seem that me advising you about this is a bit count-intuitive to my business, but frankly it is in everybody’s best interest to see more education and learning about how you can operate a much more straightforward and properly designed SEO campaign. So listed here are a handful of tips for you about what you can do at home to improve your SEO as a small Australian business.

Ensure that your company is ‘crawlable’ – have every one of your pages linked.

Far too many people haven’t effectively constructed their website properly, so the most basic thing that you would like to do to make sure that your web page is found, is to actually make certain all of it is visible. The way Google works is that it dispatches what they call ‘spiders’ to go and ‘crawl’ the web for web content, if they locate your homepage they will look for all pages linked to it, and then people will have the opportunity to run a Google Search and find it. But if you have designed pages for your blog, or shopping, but haven’t networked it to some of your other pages then the spiders won’t manage to find.

Remember keywords

You have to ensure that you are paying attention to Keywords– these are the expressions that customers will relate to your business. Ideal way to think of it is to think about what words represent what you are intending to sell, and what words people will be entering into google. So see to it you take a moment and list at the very least 10-15 words that you would like to focus your business on. You then will really want to try and work these terms into your web page in a natural manner. Make certain that you don’t overdo it though, if you have the keyword repeated 50 times on the one web page it isn’t going to help you. One idea would be to try and have one focus per page with one or two keywords repeated 8-15 times naturally.

Don’t stress over design

Too many come to us at Internet Marketing Experts Australia having worried about the colour and overlooked the important parts, so ensure it is one of the last things you take a look at. But when you do look at it, here are a few free and handy places to search for help. I strongly recommend places like http://www.unsplash.com and http://www.canva.com they will make things easier if you want to do the design for yourself.

Run a Social Media campaign

It is something that a lot of people often overlook, but a social media campaign actually can have great benefits for your SEO. It is still unclear exactly how much it helps, but with Google’s constantly evolving algorithm, it is only going to become more and more important as we move through 2016 and beyond. So create your Social Media campaign, reach out to people in Australia and grow your customer base since it will create more respect for your company and boost your visibility.

So these are a few tips and tricks to help you to get a little bit of SEO done yourself without wasting money on an SEO company before you are ready. But if you are looking to boost your efforts even more, or are wanting to have a bit more of a discussion about where to go next, then call Internet Marketing Experts Australia on 1300 595 013 or visit our website: .InternetMarketingExpertsAustralia.com.au.

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Digital SEO Marketing Australia - Facebook Ads Lessons to enhance your Effect

Digital SEO Marketing Australia is not as simple as setting up a website there are of several different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I wish to show to you a few lessons that I have learnt about Facebook Ads. Why Facebook ads? Because Social media is essential to Digital SEO Marketing, and because there are plenty of factors about Facebook Ads that I wished I knew when I first began investing with them.

Lesson # 1 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you need to select a location. So if you are a local Australia Business then you will want to set the location to Australia. It just makes good sense, right?

But what some people overlook is that they choose by default the option for "Everyone in this Location".

So I wish to reveal to you what that actually means.-- 'everyone in this location' means each person in whose Facebook says that they are actually in Australia will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who reside in Australia, or even just people visiting.

So depending on your local business, you may want to be targeting people that are visiting or even on holiday in Australia. By selecting the option for this you can make sure you are reaching the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting a number of your ad's reach on people that are just visiting.

So always remember this option exists, and have a think about what options are likely to benefit your business.

Lesson # 2 - Image v Text

This is the main thing that I really needed to remember when first starting off. Facebook Ads must contain less than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you will need to make certain that you have a nice image in your ad and your font isn't too large.

One thing that I generally use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are working with in the ad.

So be sure to keep this in mind and your ads will have more success, and less automatic rejection by Facebook.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, the majority of Facebook users are young, and younger clients basically only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but regardless of whether you are aiming at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this possibility.

What this means is just because you may be on a laptop when you make and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means make sure you look to make sure the ad works for mobile in the preview, and you explore the amount of ads you want aimed completely to 'mobile.

Perhaps these few suggestions and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing efforts in Australia.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Australia on 1300 595 013 or visit, .internetmarketingexpertsAustralia.com.au.

Digital Advertising's strength comes from Quality Content

Digital Advertising Australia is based upon a strong groundwork of quality content, so is your Australia Company in fact strong enough to succeed? Far too many places out there are generating content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the web is swamped with small businesses, like yours in Australia, that just try to get some awareness, but irritate people instead. Every online marketer, Local business or even just internet user would prefer to have that one post or video go viral and let the Social Media Machine just bring in free attention - but the truth is it is a game of chance, and the best plan that everybody can follow is to make routinely quality content for your fans to love, like and share.

There are a few Big Picture ideas that you have to keep in mind when it comes to Content:

Relevant Content is Key

Facebook is a quick paced and constantly changing environment, as such you have to ensure you reach people when it is going to be most efficient. This means everything must relate to you, your business, your audience and what you intend to achieve. When you post about something that your target audience genuinely cares about you will see greater response.

Content is not just words

bear in mind that when we go over content you should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

Top quality means posting content that follows the 3 E's

Make sure your Content can Entertain, Educate and Empower. You should keep these words in mind when creating content. If you can constantly make posts that typify one of the Three E's then you will be on the path to making a reputation for quality content.

If you are uncertain about what your online or local Australia audience will consider as quality, then some of the simplest ways to figure it out is to do some research. Look into your rivals or at other areas around your market to see what other company's in Australia post and what type of interaction they get. You shouldn't be looking to copy them, but rather mimic the areas that work and make their success your own. When it boils down to it though, one of the best ways to know what your Audience will identify with will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they wish to see on their Facebook wall. You may be surprised by what you find. 

And so, if you have any questions, or simply need to chat, call Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexperts.net.au.

Online SEO Advertising - Understand your customers to grow your brand

Online SEO Advertising in Australia can feel daunting when you first start out, but once you start to understand some of the major areas it will all make a lot more sense to you and your small business. It is hardly unusual that customers are very important when it comes to business success, but I want to give you a bit of context and reveal to you exactly how critical it is to not only determine your audience in Australia and beyond, but to understand them. You may have heard of audience Profiles before, but otherwise there is a bit of research that as gone into them as a technique that helps you to essentially consider all the ways that your product may be received by customers and therefore to consider your audience when making decisions in the world of Marketing, SEO and advertisement. The reality is that producing a 'catalogue' of audience profiles will both update your business in many areas of and identify issues that you are yet to consider.

Content:

It almost goes without saying, but, a really good content strategy is crucial to growth for Online Advertising and SEO. However, ensure that your content is considering the people you wish to target. If your content doesn't align with your target market, your content will be not successful. Have your standard Australia customer in mind when you put together your content. A great question to be asking is, 'what situation am I solving?' Your customers will look to your content to get rid of their problems.

Links:

By knowing more about your target market, you can develop the quality links that boost your SEO efforts. Think about it, if you discover that your audience would mostly visit a specific site to gain their help and advice, then advertisement and link building that targets this site will be exceptionally beneficial. The other side of this is that instantly these sites that you choose will have the reputation and trust that you want associated with your website. Combining these attempts is seen in both Search Engine results and your audience building. Make sure your SEO agency or staff members completely comprehend what your customer profile is. For someone managing an Australian Health Retreat, they may have run an Audience Profile that tells them that a lot of 42 year old women with professional jobs tend to engage with their health retreat. When they go to use this information, they decide upon advertising, but, for example, advertising in a football magazine or website is ridiculous because last I checked 42 year old professional women don't read them. So having links built from that site would be missing the point.

Social Media:

If you know what type of social media appeals to your customers and exactly what sites they engage with, then you can begin to customise your social media SEO Campaign. This means that you need to let your customer profile information influence what Social Networks you use, as well as what content you create, the type and tone you take and what engagement you seek from your local audience in addition to the greater community that you can reach online. Use your social media to develop a online community! you may want to offer some freebies, or run a competition to start getting your future customers engaged.

As the CEO of Internet Marketing Experts Australia, I know the struggles that many people have when beginning the SEO, especially when it comes to understanding your audience. I myself ran a small business for a number of years and had to find out SEO from scratch and by a lot of trial and error. So remember to start off strong and use the information that you know. Once you have built that foundation, learn as much as possible about SEO and be patient with the results. If you get to a stage when you are unsure, or want to set your business apart from the rest, then consider having a chat to an SEO professional.

However, If you want to get going on your SEO Campaign and have a talk to us today, then call Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexperts.net.au.

Digital SEO Marketing - The War to discover what Google is actually 'not providing' you

Digital SEOMarketing is a challenging and complicated area, and some of the ways that makes it even tougher is the way that Google is making it tougher to find information. I am not normally one to whine about the way that Google changes-- largely they are moving to make the SEO 'game' a more genuine a worth driven market, but some things are still aggravating. So what am I grumbling about here? Well allow me to make an effort and explain it this way.

Regardless of how you plan to structure your keyword investigation, everything begins with a particular core idea, one that you must develop by scanning your metrics and Google Analytics.

The concept is that from this central idea and keyword, you then build a seed list of terms, expanding through interrelated terms and synonyms of your central concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other factors.

At one point, Google was willing to make all of its searcher keyword data available free of charge to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has determined though that they are going to diminish the access to the data generated by specific searchers. This consists of those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This means that the days of simple and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will have to invest in a Google AdWords advertising account so as to use Google's proprietary information.

There are a variety of good keyword analysis tools on the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems to be that an SEO company may be one of the fastest ways to learn the real metrics for many industry areas. The main concern that is brought up by this is how it affects the small businesses in Australia that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking out for more information on ways that you can try and get more accurate info and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some analysis and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Australia on1300 595 013 or visit, internetmarketingexpertsAustralia.com.au

Digital Advertising Australia - New to the world of advertising? Don’t be afraid! Be adventurous

Digital Advertising Australia  is a fascinating area which you need to try for your local business if you want to boost your SEO campaign. The best place to turn to is Google AdWords to learn how to use advertising, another area is Facebook ads, but let’s start today with running through a few tips about Google AdWords and its affect upon SEO and Advertising.

Start off by visiting https://www.google.com.au/adwords/ 

From here you can start off on your grand adventure of Google advertising.

But before you start, know this:

·         You will not see success unless you commit – don’t just spend $1 and expect amazing results.

·         You need to let your ad campaign run for at least a week – if you try and interpret the results before this you will not see what really happens, there is often a peak of interest at the start, which will settle after a week.

·      And there are also two different systems in Google AdWords. There is AdWords ‘classic’ and also Google AdWords ‘Express’

·      You can create an advertisement for your business through Express far quicker than classic AdWords, however you will have less options and less tools.

·      Your Ad Campaigns don’t transfer between the two systems, so you can’t manage an express ad from Classic AdWords. 

So It is pretty simple to set up your campaign, simply Google AdWords, click on ‘start campaign’ and you are one your way!  Simply choose your location and your Budget. But I have always found the bit that people find challenging is understanding what to actually write for your ad.

Headline

The headline is the title of an ad. It needs to be appealing and eye-catching! It needs to be contained in no more than twenty-five characters. Note: the headline can’t be merged with the descriptions.

Description 1 and 2

The description illustrates the title and offers a great call-to-action (CTA) to incite the reader to click on your ad. Please note that the two lines can either be composed of two parts of a sentence or two small sentences. It can be read at one time. So you can start a sentence in the description 1 and finish it in the description 2—that’s absolutely fine. However, wach description line cannot exceed thirty-five characters.

Display URL

It is the URL displayed on the ad but it could be different from the actual one if it is too long or too complicated. A display URL can contain the keyword or the search intent in the URL path to be more relevant.

Official Rules for Writing Ads

• Only one exclamation mark, and no exclamation mark in the headline
• Do not use the word ‘click’ or anything that is inconsistent with the presentation of Google searches as per their policy
• No abusing of upper case
• Respect the character limits

All the rules for Google ads are detailed here:

https://support.google.com/adwordspolicy/answer/176095?hl=en-G/B             

The preview also shows you how your ad will look on traditional searches as well as on mobile searches and for other engines so you can appreciate how your ad will look for all options. Once you are happy, click ‘Save’ and you will now have completed your very first AdWords!

So I have tried to give you a bit of an understanding of where you can start with Digital Advertising in Australia, but there are so many other facets which will require your attention as your business grows. My advice is that you need to start learning more and more, and the fact that you are reading this blog is a good start because free information like this can help you piece it all together. If you are looking for even more though, and what to put this all into practice, then you may want to start thinking about an SEO company to boost your Digital Advertising.  And so, if you have any questions, or simply want to chat, simply call Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexperts.net.au.