Internet Marketing Australia - What will 2016 hold for local business?

Internet Marketing Australia is a challenging thing, and as we get into 2016, people are in a frame of mind where they reflect back on the year that was 2015, and try and determine what life holds in store for them next. This is of course, impossible. You can never ever know what is around the corner, but if you figure out the important parts of the past and look for trends you can get a better understanding. This is particularly true for SEO. I want to try and explain to you some of the major trends that have been emerging in 2015 throughout the Australian SEO sector and the globe. From this hopefully together we can try and find out where to focus our efforts, this will be particularly beneficial if you are a local Australian business.

Think Local

This is the largest emerging trend and it is going to keep improving in importance. This means that if you are an Australian company and you are looking for local clients, then this is wonderful. Starting with the changes from Google Pigeon, we saw a developing trend that local Australian searches were in fact ranking higher than business with national headquarters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so look out for them to help with your local search efforts.

Local-boosting tech trends

There are a few technology areas which are rapidly growing in other countries and are starting to emerge and it won't be very long before they gain interest in Australia.

Mobile wallets

Society is getting more and more used to lugging around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other quick 'contactless' paying technologies we are working towards mobile wallets. This will mean 2 points for a local Australian business. 1-- you have to be keeping an eye on growing trends, and make certain you have the capability to actually let people pay-- as an example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2-- you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore straight into their wallets.

Beacons

Beacons are a thing that has had expanding use overseas and we are discovering them locally now too, but they are practically other ways of getting special offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it simply provides information or a discount to people who link or sign up to the Beacon. This means that customers at your store, or even roaming past the area will be given more enticement to actually enter the store and make a purchase. It's a brilliant promotion and marketing tool that will continue to grow in 2016, but I wouldn't be surprised if technology and innovation changes this even further throughout the year.

Aps

We also will see even better use of Aps such as Snapchat and Periscope for imaginative ways such as advertising. This has been seen in America with national projects run by Dunkin' Donuts and Taco Bell making use of these aps. It is incredible how many people can keep reinventing ways to get their business out there, and the same can be done for your local company in Australia. Be creative and even analyze what people have done, especially when it comes to social media-- if you see something you like, take note of it and find a way to incorporate a related idea into you own project.

My last pieces of parting suggestions-- and these are things that you can do now, today-- would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don't have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Australian level, and also boost your authority and perhaps even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will probably discover that the future actually looks helpful for Local businesses with patterns and technology pushing for even greater interaction at a 'community' level. This is great for Australia businesses, and so I hope that you are as excited as I am. With that in mind, if you are looking for more SEO advice, or are looking to improve your SEO efforts, then contact Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexpertsAustralia.com.au

Internet Marketing Australia – What are you saying!

Internet Marketing Australia can be a vague and indistinct topic but people always go on about content. But, that is also rather damn vague. Therefore, this is a short guideline to help drive you in the right way and help you understand just want ‘content’ means when it comes to internet marketing, especially if you are a local business.

Effectively, content in digital marketing concerns pushing for top quality and achieving your financial goals and successes.

To that end, there are four chief areas of content, content that:

Persuades, converts, educates, and entertains.

This visual was used by First10 and Smart Insights.

 

Entertaining Content

It’s about creating content that appeals to your target market and accentuates yourself in order that people who may not even realise they need to get your product will actually pay some more attention to you. This is so essential for a local business, especially in your city where you want to ensure people are taking note of you.

Persuasive Content

This content is the things that really helps to help remind people to purchase from you, or attempts to get them that last step towards a conversion, it is terrific to produce this type of content often because you never know when it might push that final piece of a sale.

Educational Content

You may be thinking why you want content to educate. Well, it draws on the rational side of many people and helps to target that kind of audience. Content that educates actually shows them the advantage of your product and raises that rational suggestion that they need your product. And remember, people don’t just share funny cat videos, some people like sharing things so they seem clever.

Converting Content

This is the content that can specifically process a transaction and push your sales. It’s essentially the key type of content, but could be a total fiasco if not done correctly. So do your homework, and make sure you pay attention to what actually helps your digital marketing technique actually transform curiosity into sales.

You may spot that I have been promoting both rational and passionate content, this is because you really do need both. Every customer base will be different depending upon your business, but there are always going to be consumers who respond better to emotional content and those who respond to the rational and logical issues and ideas you make. If you actually want to get the most out of it, do some deep level customer profiles and attempt to better understand your local customers and what is probable to bring them to your outlet and make a sale.

Content can be a really straightforward process, but if you want to really push your internet marketing campaigns, you need to realise the different types, which is why I have attempted to explain them here.

Content is just one of the many areas we deal with atSlingshot Internet Marketing, if you want to learn more or have a chat about what we can do to boost your digital marketing campaign, then call us on 1300 477 310

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