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Internet Marketing Australia’s DIY SEO

Internet Marketing Australia is a exciting and engaging area, or at least it seems like that to someone who does work in SEO. We consistently have people coming to us either having no idea what to do next, or having developed a complicated plan of attack that will ultimately fail. it is amazing the amount of people simply don’t realise how easy it could be to set up SEO from home. It may seem that me advising you about this is a bit count-intuitive to my business, but frankly it is in everybody’s best interest to see more education and learning about how you can operate a much more straightforward and properly designed SEO campaign. So listed here are a handful of tips for you about what you can do at home to improve your SEO as a small Australian business.

Ensure that your company is ‘crawlable’ – have every one of your pages linked.

Far too many people haven’t effectively constructed their website properly, so the most basic thing that you would like to do to make sure that your web page is found, is to actually make certain all of it is visible. The way Google works is that it dispatches what they call ‘spiders’ to go and ‘crawl’ the web for web content, if they locate your homepage they will look for all pages linked to it, and then people will have the opportunity to run a Google Search and find it. But if you have designed pages for your blog, or shopping, but haven’t networked it to some of your other pages then the spiders won’t manage to find.

Remember keywords

You have to ensure that you are paying attention to Keywords– these are the expressions that customers will relate to your business. Ideal way to think of it is to think about what words represent what you are intending to sell, and what words people will be entering into google. So see to it you take a moment and list at the very least 10-15 words that you would like to focus your business on. You then will really want to try and work these terms into your web page in a natural manner. Make certain that you don’t overdo it though, if you have the keyword repeated 50 times on the one web page it isn’t going to help you. One idea would be to try and have one focus per page with one or two keywords repeated 8-15 times naturally.

Don’t stress over design

Too many come to us at Internet Marketing Experts Australia having worried about the colour and overlooked the important parts, so ensure it is one of the last things you take a look at. But when you do look at it, here are a few free and handy places to search for help. I strongly recommend places like http://www.unsplash.com and http://www.canva.com they will make things easier if you want to do the design for yourself.

Run a Social Media campaign

It is something that a lot of people often overlook, but a social media campaign actually can have great benefits for your SEO. It is still unclear exactly how much it helps, but with Google’s constantly evolving algorithm, it is only going to become more and more important as we move through 2016 and beyond. So create your Social Media campaign, reach out to people in Australia and grow your customer base since it will create more respect for your company and boost your visibility.

So these are a few tips and tricks to help you to get a little bit of SEO done yourself without wasting money on an SEO company before you are ready. But if you are looking to boost your efforts even more, or are wanting to have a bit more of a discussion about where to go next, then call Internet Marketing Experts Australia on 1300 595 013 or visit our website: .InternetMarketingExpertsAustralia.com.au.

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Digital SEO Marketing Australia - Facebook Ads Lessons to enhance your Effect

Digital SEO Marketing Australia is not as simple as setting up a website there are of several different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I wish to show to you a few lessons that I have learnt about Facebook Ads. Why Facebook ads? Because Social media is essential to Digital SEO Marketing, and because there are plenty of factors about Facebook Ads that I wished I knew when I first began investing with them.

Lesson # 1 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you need to select a location. So if you are a local Australia Business then you will want to set the location to Australia. It just makes good sense, right?

But what some people overlook is that they choose by default the option for "Everyone in this Location".

So I wish to reveal to you what that actually means.-- 'everyone in this location' means each person in whose Facebook says that they are actually in Australia will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who reside in Australia, or even just people visiting.

So depending on your local business, you may want to be targeting people that are visiting or even on holiday in Australia. By selecting the option for this you can make sure you are reaching the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting a number of your ad's reach on people that are just visiting.

So always remember this option exists, and have a think about what options are likely to benefit your business.

Lesson # 2 - Image v Text

This is the main thing that I really needed to remember when first starting off. Facebook Ads must contain less than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you will need to make certain that you have a nice image in your ad and your font isn't too large.

One thing that I generally use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are working with in the ad.

So be sure to keep this in mind and your ads will have more success, and less automatic rejection by Facebook.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, the majority of Facebook users are young, and younger clients basically only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but regardless of whether you are aiming at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this possibility.

What this means is just because you may be on a laptop when you make and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means make sure you look to make sure the ad works for mobile in the preview, and you explore the amount of ads you want aimed completely to 'mobile.

Perhaps these few suggestions and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing efforts in Australia.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Australia on 1300 595 013 or visit, .internetmarketingexpertsAustralia.com.au.

Digital Advertising's strength comes from Quality Content

Digital Advertising Australia is based upon a strong groundwork of quality content, so is your Australia Company in fact strong enough to succeed? Far too many places out there are generating content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the web is swamped with small businesses, like yours in Australia, that just try to get some awareness, but irritate people instead. Every online marketer, Local business or even just internet user would prefer to have that one post or video go viral and let the Social Media Machine just bring in free attention - but the truth is it is a game of chance, and the best plan that everybody can follow is to make routinely quality content for your fans to love, like and share.

There are a few Big Picture ideas that you have to keep in mind when it comes to Content:

Relevant Content is Key

Facebook is a quick paced and constantly changing environment, as such you have to ensure you reach people when it is going to be most efficient. This means everything must relate to you, your business, your audience and what you intend to achieve. When you post about something that your target audience genuinely cares about you will see greater response.

Content is not just words

bear in mind that when we go over content you should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

Top quality means posting content that follows the 3 E's

Make sure your Content can Entertain, Educate and Empower. You should keep these words in mind when creating content. If you can constantly make posts that typify one of the Three E's then you will be on the path to making a reputation for quality content.

If you are uncertain about what your online or local Australia audience will consider as quality, then some of the simplest ways to figure it out is to do some research. Look into your rivals or at other areas around your market to see what other company's in Australia post and what type of interaction they get. You shouldn't be looking to copy them, but rather mimic the areas that work and make their success your own. When it boils down to it though, one of the best ways to know what your Audience will identify with will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they wish to see on their Facebook wall. You may be surprised by what you find. 

And so, if you have any questions, or simply need to chat, call Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexperts.net.au.

Online SEO Advertising - Understand your customers to grow your brand

Online SEO Advertising in Australia can feel daunting when you first start out, but once you start to understand some of the major areas it will all make a lot more sense to you and your small business. It is hardly unusual that customers are very important when it comes to business success, but I want to give you a bit of context and reveal to you exactly how critical it is to not only determine your audience in Australia and beyond, but to understand them. You may have heard of audience Profiles before, but otherwise there is a bit of research that as gone into them as a technique that helps you to essentially consider all the ways that your product may be received by customers and therefore to consider your audience when making decisions in the world of Marketing, SEO and advertisement. The reality is that producing a 'catalogue' of audience profiles will both update your business in many areas of and identify issues that you are yet to consider.

Content:

It almost goes without saying, but, a really good content strategy is crucial to growth for Online Advertising and SEO. However, ensure that your content is considering the people you wish to target. If your content doesn't align with your target market, your content will be not successful. Have your standard Australia customer in mind when you put together your content. A great question to be asking is, 'what situation am I solving?' Your customers will look to your content to get rid of their problems.

Links:

By knowing more about your target market, you can develop the quality links that boost your SEO efforts. Think about it, if you discover that your audience would mostly visit a specific site to gain their help and advice, then advertisement and link building that targets this site will be exceptionally beneficial. The other side of this is that instantly these sites that you choose will have the reputation and trust that you want associated with your website. Combining these attempts is seen in both Search Engine results and your audience building. Make sure your SEO agency or staff members completely comprehend what your customer profile is. For someone managing an Australian Health Retreat, they may have run an Audience Profile that tells them that a lot of 42 year old women with professional jobs tend to engage with their health retreat. When they go to use this information, they decide upon advertising, but, for example, advertising in a football magazine or website is ridiculous because last I checked 42 year old professional women don't read them. So having links built from that site would be missing the point.

Social Media:

If you know what type of social media appeals to your customers and exactly what sites they engage with, then you can begin to customise your social media SEO Campaign. This means that you need to let your customer profile information influence what Social Networks you use, as well as what content you create, the type and tone you take and what engagement you seek from your local audience in addition to the greater community that you can reach online. Use your social media to develop a online community! you may want to offer some freebies, or run a competition to start getting your future customers engaged.

As the CEO of Internet Marketing Experts Australia, I know the struggles that many people have when beginning the SEO, especially when it comes to understanding your audience. I myself ran a small business for a number of years and had to find out SEO from scratch and by a lot of trial and error. So remember to start off strong and use the information that you know. Once you have built that foundation, learn as much as possible about SEO and be patient with the results. If you get to a stage when you are unsure, or want to set your business apart from the rest, then consider having a chat to an SEO professional.

However, If you want to get going on your SEO Campaign and have a talk to us today, then call Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexperts.net.au.

Digital SEO Marketing - The War to discover what Google is actually 'not providing' you

Digital SEOMarketing is a challenging and complicated area, and some of the ways that makes it even tougher is the way that Google is making it tougher to find information. I am not normally one to whine about the way that Google changes-- largely they are moving to make the SEO 'game' a more genuine a worth driven market, but some things are still aggravating. So what am I grumbling about here? Well allow me to make an effort and explain it this way.

Regardless of how you plan to structure your keyword investigation, everything begins with a particular core idea, one that you must develop by scanning your metrics and Google Analytics.

The concept is that from this central idea and keyword, you then build a seed list of terms, expanding through interrelated terms and synonyms of your central concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other factors.

At one point, Google was willing to make all of its searcher keyword data available free of charge to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has determined though that they are going to diminish the access to the data generated by specific searchers. This consists of those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This means that the days of simple and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will have to invest in a Google AdWords advertising account so as to use Google's proprietary information.

There are a variety of good keyword analysis tools on the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems to be that an SEO company may be one of the fastest ways to learn the real metrics for many industry areas. The main concern that is brought up by this is how it affects the small businesses in Australia that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking out for more information on ways that you can try and get more accurate info and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some analysis and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Australia on1300 595 013 or visit, internetmarketingexpertsAustralia.com.au

Digital Advertising Australia - New to the world of advertising? Don’t be afraid! Be adventurous

Digital Advertising Australia  is a fascinating area which you need to try for your local business if you want to boost your SEO campaign. The best place to turn to is Google AdWords to learn how to use advertising, another area is Facebook ads, but let’s start today with running through a few tips about Google AdWords and its affect upon SEO and Advertising.

Start off by visiting https://www.google.com.au/adwords/ 

From here you can start off on your grand adventure of Google advertising.

But before you start, know this:

·         You will not see success unless you commit – don’t just spend $1 and expect amazing results.

·         You need to let your ad campaign run for at least a week – if you try and interpret the results before this you will not see what really happens, there is often a peak of interest at the start, which will settle after a week.

·      And there are also two different systems in Google AdWords. There is AdWords ‘classic’ and also Google AdWords ‘Express’

·      You can create an advertisement for your business through Express far quicker than classic AdWords, however you will have less options and less tools.

·      Your Ad Campaigns don’t transfer between the two systems, so you can’t manage an express ad from Classic AdWords. 

So It is pretty simple to set up your campaign, simply Google AdWords, click on ‘start campaign’ and you are one your way!  Simply choose your location and your Budget. But I have always found the bit that people find challenging is understanding what to actually write for your ad.

Headline

The headline is the title of an ad. It needs to be appealing and eye-catching! It needs to be contained in no more than twenty-five characters. Note: the headline can’t be merged with the descriptions.

Description 1 and 2

The description illustrates the title and offers a great call-to-action (CTA) to incite the reader to click on your ad. Please note that the two lines can either be composed of two parts of a sentence or two small sentences. It can be read at one time. So you can start a sentence in the description 1 and finish it in the description 2—that’s absolutely fine. However, wach description line cannot exceed thirty-five characters.

Display URL

It is the URL displayed on the ad but it could be different from the actual one if it is too long or too complicated. A display URL can contain the keyword or the search intent in the URL path to be more relevant.

Official Rules for Writing Ads

• Only one exclamation mark, and no exclamation mark in the headline
• Do not use the word ‘click’ or anything that is inconsistent with the presentation of Google searches as per their policy
• No abusing of upper case
• Respect the character limits

All the rules for Google ads are detailed here:

https://support.google.com/adwordspolicy/answer/176095?hl=en-G/B             

The preview also shows you how your ad will look on traditional searches as well as on mobile searches and for other engines so you can appreciate how your ad will look for all options. Once you are happy, click ‘Save’ and you will now have completed your very first AdWords!

So I have tried to give you a bit of an understanding of where you can start with Digital Advertising in Australia, but there are so many other facets which will require your attention as your business grows. My advice is that you need to start learning more and more, and the fact that you are reading this blog is a good start because free information like this can help you piece it all together. If you are looking for even more though, and what to put this all into practice, then you may want to start thinking about an SEO company to boost your Digital Advertising.  And so, if you have any questions, or simply want to chat, simply call Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexperts.net.au.