INTERNET MARKETING's Pidgeon carries good news for local businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is vital to everything that you are planning to do for your business. But the catch for lots of folks entering the world of INTERNET MARKETING is that Google keeps making changes, so you need to understand all of the past updates just to be readied for the future, and the new changes in Pidgeon herald some interesting news for local businesses.

Before we have had Google Panda, Penguin and Hummingbird, but among the most recent addition is Pidgeon, and it has actually made a number of rather subtle changes that is vital to get your head around if you are trying to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered as being a 'good website' and punished those that were not structured well. Penguin then arrived and started attacking all the dodgy sites that are using underhanded techniques or making an attempt to buy links-- it pushed again towards websites ought to 'earn' a positon instead of buy one.

Hummingbird added a new feature to the game and made us all count on the need for 'responsive design' and recognise the way that the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has placed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local business, has been around for decades, and is trying to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Previously, the smaller local store would be dealing with INTERNET MARKETING because they would need to match the budget of the larger company. This meant that many small businesses were just backing off on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in your town, is now most likely to rank a local business as a high result compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to ensure that you can get the very most away from your business!

If you intend to bring your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend having a look at Slingshot Internet Marketing Australia, call 1300 477 310 or visit at www.slingshotinternetmarketing.com.au

INTERNET MARKETING's Pidgeon carries good news for local Australia businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is important to everything that you are planning to do for your business. But the catch for some people entering the world of INTERNET MARKETING is that Google keeps making changes, so you ought to understand all of recent updates for you to be readied for the future, and the new changes in Pidgeon herald some interesting news for local Australia businesses.

Historically we have had Google Panda, Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it has actually made a number of rather subtle changes that is necessary to get your head around if you are attempting to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update in this series, and it laid the foundation for what Google considered to be a 'good website' and punished those that were not structured well. Penguin then came on and started attacking all the dodgy sites that are using underhanded techniques or working to buy links-- it pushed again towards websites having to 'earn' a positon than buy one.

Hummingbird added a new feature to the game and made us all look to the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has established a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Australia business, has been around for decades, and is attempting to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

In the past, the smaller local Australia store would be struggling with INTERNET MARKETING because they would have to match the budget of the larger company. This meant that many small businesses were just backing off on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Australia, is now more likely to rank a local Australia business as a high result compared with one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to make sure that you can get the most from your business!

If you wish to push your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend having a look at Internet Marketing Experts Australia, call 1300 595 013 or visit at www.internetmarketingexpertsAustralia.com.au

Internet MarketingAustralia - Your Fundamental starting resource for your SEO and Marketing Ad campaign

Internet Marketing Australia is so critical in spite of if you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or perhaps if you have no idea where to begin then this is a great place to start.

Over the previous ten years I have devoted a ridiculous amount of money and energy working out the most ideal way to get my websites creating income. If I had not had this sort of bad experiences I don't think I would ever been compelled into learning this stuff for myself. So keep in mind, and listen to a few of the lessons I have found out so you can get the most effective start possible, especially if you are a local business owner in Australia, or if you are just starting out with Internet Marketing.

1.) The biggest point that I wish to demonstrate is that your SEO Campaign will take time and you cannot be hesitant. I don't want you to be gambling away your life saving on some passing gimmick, but rather I want to try and make you aware that you can't succeed without devotion.

• When you have your first advertising campaign. Don't spend $2 and make a fuss that it didn't do the job. You need to make a commitment.
• You also can't just run your campaign for a day. It takes at least a week to get a proper appreciation for an ad's effectiveness.

2.) When you are creating content, don't just duplicate everybody else, your Internet Marketing will certainly be far more desirable if you be one-of-a-kind and look to what is lacking from your industry. The best thing you can possibly do is to fill up the gaps in our niche business. This means that if everyone seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something one-of-a-kind.

3.) Look to making a calendar to keep track of your content. Doing this will help you not only keep in mind what sort of posts or content you have made, but is necessary for planning ahead. One of my favourite ways to increase engagement is to recall over past months or years of content and upgrade blogs, or rediscuss ideas, and don't merely use this for your Internet Marketing or content creation, think outside the box, get organised and begin to see what is being effective, and what still needs improvement.

4.) Some tools that I would certainly encourage that you explore include some fantastic research tools as Google Adwords' Keyword Planner tool and ubbersuggest if you want something diverse.

• If you prefer to generate graphics, www.canva.com is wonderful, straightforward and easy to use for all your visuals needs, it is click and drop with ample pre-sets.

• When designing infographics, take a look https://infogr.am/ it is a simple way to create a visual representation of data or information without having to employ a designer or resort to using Microsoft Excel pie charts.

• And one resource for an overlooked part is https://followup.cc/  it is a Gmail plugin that will aid you with scheduling and planning because it lets your remember of customers and contacts that you must follow-up with. It sends you email reminders and lets you monitor people so that you can enhance your performance and guarantee a more professional image to your contacts.

5.) Essentially when it relates to determining the success of your Internet Marketing, it can be rather challenging to see how your business is going compared to your competition in Australia or perhaps even around the country. But the ideal way to get a real impression is to not fall into the trap of appearing only at the general 'reach' of your content, but rather its 'consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and effectively the amount of revenue it can be said to have generated. You have to look at all of this data, and see what the real result has been because while there may be thousands or millions of people taking a look at your content as a Australia company, if not a single person engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Australia I have seen some of the best, and worst attempts at Internet Marketing therefore we don't waste any time or your effort in generating real results for SEO campaigns. To discover more contact us on 1300 595 013 or visit, www.internetmarketingexpertsAustralia.com.au.

Internet Marketing Sydney - Your Fundamental starting resource for your SEO and Marketing Project

Internet Marketing Sydney is so important notwithstanding if you are a small business or a large company. And if you have tried your hand at SEO and Marketing, or even if you have no clue where to start then this is a great place to start.

Over the past ten years I have invested a ridiculous amount of money and energy finding out the most ideal way to have my websites producing income. If I had not had this sort of bad experiences I don't think I would ever been pushed into learning this stuff for myself. So keep in mind, and listen to a few of the lessons I have learnt so you can get the most effective start possible, especially if you are a small company owner in Sydney, or if you are just starting with Internet Marketing.

1.) The biggest aspect that I want to make clear is that your SEO Campaign will take time and you can not be hesitant. I don't want you to be gambling away your life saving on some passing craze, but rather I want to try and make you aware that you can't succeed without devotion.

• When you have your first advertising campaign. Don't invest $2 and whine that it didn't get the job done. You have to make a decision.

• You likewise can't just conduct your campaign for a day. It takes at minimum a week in order to get a proper appreciation for an ad's success.

2.) When you are creating content, don't just copy everybody else, your Internet Marketing are going to be far more desirable if you be unique and look to what is missing from your industry. The best thing you can do is to fill the gaps in our niche business. This means that if everybody seems to be moving to blogs, generate infographics. Think outside the box, invest in video software and produce something extraordinary.

3.) Look to producing a calendar to keep an eye on your content. Doing this will help you not only recall what sort of posts or content you have made, but is vital for planning ahead. One of my favourite ways to increase engagement is to look back over past months or years of content and improve blogs, or rediscuss ideas, and don't just use this for your Internet Marketing or content creation, think outside the box, get organised and begin to see what is being prosperous, and what still needs improvement.

4.) Some tools that I would advise that you look into include some excellent research tools as Google Adwords' Keyword Planner tool and ubbersuggest if you want a little something distinct.

• If you prefer to develop graphics, www.canva.com is great, straightforward and easy to use for all your graphics needs, it is click and drop with a lot of pre-sets.

• When making infographics, have a look https://infogr.am/ it is a quick way to make a visual representation of data or information without having to hire a designer or resort to using Microsoft Excel pie charts.

• And also one resource for an neglected area is https://followup.cc/ it is a Gmail plugin that will help you with scheduling and planning because it lets your remember of customers and contacts that you need to follow-up with. It sends you email prompts and lets you keep track of people so that you can boost your performance and guarantee a more professional image to your contacts.

5.) Essentially when it relates to determining the success of your Internet Marketing, it can possibly be rather challenging to see how your business is going compared with your competition in Sydney or even all around the country. But the ideal way to get a real impression is to not fall into the trap of looking only at the general 'reach' of your content, but rather its 'consumption. This means how many times it has been downloaded, clicked on, commented on, viewed, shared, and essentially how much revenue it may be said to have generated. You need to look at all of this data, and see what the real result has been because while there may be thousands or millions of customers looking at your content as a Sydney company, if nobody engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Sydney I have seen a number of the best, and most unfortunate tries at Internet Marketing therefore we don't waste any time or your effort in developing real results for SEO campaigns. To discover more contact us on 1300 595 013 or visit, www.internetmarketingexpertsSydney.com.au.

Digital SEO Marketing Australia - Facebook Ads Lessons to enhance your Effect

Digital SEO Marketing Australia is not as simple as setting up a website there are of several different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I wish to show to you a few lessons that I have learnt about Facebook Ads. Why Facebook ads? Because Social media is essential to Digital SEO Marketing, and because there are plenty of factors about Facebook Ads that I wished I knew when I first began investing with them.

Lesson # 1 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you need to select a location. So if you are a local Australia Business then you will want to set the location to Australia. It just makes good sense, right?

But what some people overlook is that they choose by default the option for "Everyone in this Location".

So I wish to reveal to you what that actually means.-- 'everyone in this location' means each person in whose Facebook says that they are actually in Australia will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who reside in Australia, or even just people visiting.

So depending on your local business, you may want to be targeting people that are visiting or even on holiday in Australia. By selecting the option for this you can make sure you are reaching the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting a number of your ad's reach on people that are just visiting.

So always remember this option exists, and have a think about what options are likely to benefit your business.

Lesson # 2 - Image v Text

This is the main thing that I really needed to remember when first starting off. Facebook Ads must contain less than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you will need to make certain that you have a nice image in your ad and your font isn't too large.

One thing that I generally use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of just how much text you are working with in the ad.

So be sure to keep this in mind and your ads will have more success, and less automatic rejection by Facebook.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As we all are probably aware, the majority of Facebook users are young, and younger clients basically only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but regardless of whether you are aiming at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this possibility.

What this means is just because you may be on a laptop when you make and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means make sure you look to make sure the ad works for mobile in the preview, and you explore the amount of ads you want aimed completely to 'mobile.

Perhaps these few suggestions and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing efforts in Australia.

If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Australia on 1300 595 013 or visit, .internetmarketingexpertsAustralia.com.au.

Digital Advertising's strength comes from Quality Content

Digital Advertising Australia is based upon a strong groundwork of quality content, so is your Australia Company in fact strong enough to succeed? Far too many places out there are generating content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the web is swamped with small businesses, like yours in Australia, that just try to get some awareness, but irritate people instead. Every online marketer, Local business or even just internet user would prefer to have that one post or video go viral and let the Social Media Machine just bring in free attention - but the truth is it is a game of chance, and the best plan that everybody can follow is to make routinely quality content for your fans to love, like and share.

There are a few Big Picture ideas that you have to keep in mind when it comes to Content:

Relevant Content is Key

Facebook is a quick paced and constantly changing environment, as such you have to ensure you reach people when it is going to be most efficient. This means everything must relate to you, your business, your audience and what you intend to achieve. When you post about something that your target audience genuinely cares about you will see greater response.

Content is not just words

bear in mind that when we go over content you should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

Top quality means posting content that follows the 3 E's

Make sure your Content can Entertain, Educate and Empower. You should keep these words in mind when creating content. If you can constantly make posts that typify one of the Three E's then you will be on the path to making a reputation for quality content.

If you are uncertain about what your online or local Australia audience will consider as quality, then some of the simplest ways to figure it out is to do some research. Look into your rivals or at other areas around your market to see what other company's in Australia post and what type of interaction they get. You shouldn't be looking to copy them, but rather mimic the areas that work and make their success your own. When it boils down to it though, one of the best ways to know what your Audience will identify with will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they wish to see on their Facebook wall. You may be surprised by what you find. 

And so, if you have any questions, or simply need to chat, call Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexperts.net.au.

Digital SEO Marketing - The War to discover what Google is actually 'not providing' you

Digital SEOMarketing is a challenging and complicated area, and some of the ways that makes it even tougher is the way that Google is making it tougher to find information. I am not normally one to whine about the way that Google changes-- largely they are moving to make the SEO 'game' a more genuine a worth driven market, but some things are still aggravating. So what am I grumbling about here? Well allow me to make an effort and explain it this way.

Regardless of how you plan to structure your keyword investigation, everything begins with a particular core idea, one that you must develop by scanning your metrics and Google Analytics.

The concept is that from this central idea and keyword, you then build a seed list of terms, expanding through interrelated terms and synonyms of your central concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other factors.

At one point, Google was willing to make all of its searcher keyword data available free of charge to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has determined though that they are going to diminish the access to the data generated by specific searchers. This consists of those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This means that the days of simple and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will have to invest in a Google AdWords advertising account so as to use Google's proprietary information.

There are a variety of good keyword analysis tools on the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems to be that an SEO company may be one of the fastest ways to learn the real metrics for many industry areas. The main concern that is brought up by this is how it affects the small businesses in Australia that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking out for more information on ways that you can try and get more accurate info and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some analysis and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Australia on1300 595 013 or visit, internetmarketingexpertsAustralia.com.au

Digital Advertising Australia - New to the world of advertising? Don’t be afraid! Be adventurous

Digital Advertising Australia  is a fascinating area which you need to try for your local business if you want to boost your SEO campaign. The best place to turn to is Google AdWords to learn how to use advertising, another area is Facebook ads, but let’s start today with running through a few tips about Google AdWords and its affect upon SEO and Advertising.

Start off by visiting https://www.google.com.au/adwords/ 

From here you can start off on your grand adventure of Google advertising.

But before you start, know this:

·         You will not see success unless you commit – don’t just spend $1 and expect amazing results.

·         You need to let your ad campaign run for at least a week – if you try and interpret the results before this you will not see what really happens, there is often a peak of interest at the start, which will settle after a week.

·      And there are also two different systems in Google AdWords. There is AdWords ‘classic’ and also Google AdWords ‘Express’

·      You can create an advertisement for your business through Express far quicker than classic AdWords, however you will have less options and less tools.

·      Your Ad Campaigns don’t transfer between the two systems, so you can’t manage an express ad from Classic AdWords. 

So It is pretty simple to set up your campaign, simply Google AdWords, click on ‘start campaign’ and you are one your way!  Simply choose your location and your Budget. But I have always found the bit that people find challenging is understanding what to actually write for your ad.

Headline

The headline is the title of an ad. It needs to be appealing and eye-catching! It needs to be contained in no more than twenty-five characters. Note: the headline can’t be merged with the descriptions.

Description 1 and 2

The description illustrates the title and offers a great call-to-action (CTA) to incite the reader to click on your ad. Please note that the two lines can either be composed of two parts of a sentence or two small sentences. It can be read at one time. So you can start a sentence in the description 1 and finish it in the description 2—that’s absolutely fine. However, wach description line cannot exceed thirty-five characters.

Display URL

It is the URL displayed on the ad but it could be different from the actual one if it is too long or too complicated. A display URL can contain the keyword or the search intent in the URL path to be more relevant.

Official Rules for Writing Ads

• Only one exclamation mark, and no exclamation mark in the headline
• Do not use the word ‘click’ or anything that is inconsistent with the presentation of Google searches as per their policy
• No abusing of upper case
• Respect the character limits

All the rules for Google ads are detailed here:

https://support.google.com/adwordspolicy/answer/176095?hl=en-G/B             

The preview also shows you how your ad will look on traditional searches as well as on mobile searches and for other engines so you can appreciate how your ad will look for all options. Once you are happy, click ‘Save’ and you will now have completed your very first AdWords!

So I have tried to give you a bit of an understanding of where you can start with Digital Advertising in Australia, but there are so many other facets which will require your attention as your business grows. My advice is that you need to start learning more and more, and the fact that you are reading this blog is a good start because free information like this can help you piece it all together. If you are looking for even more though, and what to put this all into practice, then you may want to start thinking about an SEO company to boost your Digital Advertising.  And so, if you have any questions, or simply want to chat, simply call Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexperts.net.au.

Mastering the Call to Action.

Digital Advertising Australia

Digital Advertising in Australia means nothing if you don't understand ways to use your Call to Actions or (CTAs), because a Call to action may be the easiest way for you to produce a lead. It can make or break depending upon how weak or strong your CTA is, therefore I wish to give you a few tips to make sure that you are doing the best you can to grow your brand and develop those all-important leads.