INTERNET MARKETING's Pidgeon carries good news for local businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is vital to everything that you are planning to do for your business. But the catch for lots of folks entering the world of INTERNET MARKETING is that Google keeps making changes, so you need to understand all of the past updates just to be readied for the future, and the new changes in Pidgeon herald some interesting news for local businesses.

Before we have had Google Panda, Penguin and Hummingbird, but among the most recent addition is Pidgeon, and it has actually made a number of rather subtle changes that is vital to get your head around if you are trying to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered as being a 'good website' and punished those that were not structured well. Penguin then arrived and started attacking all the dodgy sites that are using underhanded techniques or making an attempt to buy links-- it pushed again towards websites ought to 'earn' a positon instead of buy one.

Hummingbird added a new feature to the game and made us all count on the need for 'responsive design' and recognise the way that the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has placed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local business, has been around for decades, and is trying to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Previously, the smaller local store would be dealing with INTERNET MARKETING because they would need to match the budget of the larger company. This meant that many small businesses were just backing off on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in your town, is now most likely to rank a local business as a high result compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to ensure that you can get the very most away from your business!

If you intend to bring your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend having a look at Slingshot Internet Marketing Australia, call 1300 477 310 or visit at www.slingshotinternetmarketing.com.au

Digital Advertising's strength comes from Quality Content

Digital Advertising Australia is based upon a strong groundwork of quality content, so is your Australia Company in fact strong enough to succeed? Far too many places out there are generating content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the web is swamped with small businesses, like yours in Australia, that just try to get some awareness, but irritate people instead. Every online marketer, Local business or even just internet user would prefer to have that one post or video go viral and let the Social Media Machine just bring in free attention - but the truth is it is a game of chance, and the best plan that everybody can follow is to make routinely quality content for your fans to love, like and share.

There are a few Big Picture ideas that you have to keep in mind when it comes to Content:

Relevant Content is Key

Facebook is a quick paced and constantly changing environment, as such you have to ensure you reach people when it is going to be most efficient. This means everything must relate to you, your business, your audience and what you intend to achieve. When you post about something that your target audience genuinely cares about you will see greater response.

Content is not just words

bear in mind that when we go over content you should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

Top quality means posting content that follows the 3 E's

Make sure your Content can Entertain, Educate and Empower. You should keep these words in mind when creating content. If you can constantly make posts that typify one of the Three E's then you will be on the path to making a reputation for quality content.

If you are uncertain about what your online or local Australia audience will consider as quality, then some of the simplest ways to figure it out is to do some research. Look into your rivals or at other areas around your market to see what other company's in Australia post and what type of interaction they get. You shouldn't be looking to copy them, but rather mimic the areas that work and make their success your own. When it boils down to it though, one of the best ways to know what your Audience will identify with will be to just ask. Make a post or a survey that can engage with your audience to see what they want from you as a business and what they wish to see on their Facebook wall. You may be surprised by what you find. 

And so, if you have any questions, or simply need to chat, call Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexperts.net.au.

Online SEO Advertising - Understand your customers to grow your brand

Online SEO Advertising in Australia can feel daunting when you first start out, but once you start to understand some of the major areas it will all make a lot more sense to you and your small business. It is hardly unusual that customers are very important when it comes to business success, but I want to give you a bit of context and reveal to you exactly how critical it is to not only determine your audience in Australia and beyond, but to understand them. You may have heard of audience Profiles before, but otherwise there is a bit of research that as gone into them as a technique that helps you to essentially consider all the ways that your product may be received by customers and therefore to consider your audience when making decisions in the world of Marketing, SEO and advertisement. The reality is that producing a 'catalogue' of audience profiles will both update your business in many areas of and identify issues that you are yet to consider.

Content:

It almost goes without saying, but, a really good content strategy is crucial to growth for Online Advertising and SEO. However, ensure that your content is considering the people you wish to target. If your content doesn't align with your target market, your content will be not successful. Have your standard Australia customer in mind when you put together your content. A great question to be asking is, 'what situation am I solving?' Your customers will look to your content to get rid of their problems.

Links:

By knowing more about your target market, you can develop the quality links that boost your SEO efforts. Think about it, if you discover that your audience would mostly visit a specific site to gain their help and advice, then advertisement and link building that targets this site will be exceptionally beneficial. The other side of this is that instantly these sites that you choose will have the reputation and trust that you want associated with your website. Combining these attempts is seen in both Search Engine results and your audience building. Make sure your SEO agency or staff members completely comprehend what your customer profile is. For someone managing an Australian Health Retreat, they may have run an Audience Profile that tells them that a lot of 42 year old women with professional jobs tend to engage with their health retreat. When they go to use this information, they decide upon advertising, but, for example, advertising in a football magazine or website is ridiculous because last I checked 42 year old professional women don't read them. So having links built from that site would be missing the point.

Social Media:

If you know what type of social media appeals to your customers and exactly what sites they engage with, then you can begin to customise your social media SEO Campaign. This means that you need to let your customer profile information influence what Social Networks you use, as well as what content you create, the type and tone you take and what engagement you seek from your local audience in addition to the greater community that you can reach online. Use your social media to develop a online community! you may want to offer some freebies, or run a competition to start getting your future customers engaged.

As the CEO of Internet Marketing Experts Australia, I know the struggles that many people have when beginning the SEO, especially when it comes to understanding your audience. I myself ran a small business for a number of years and had to find out SEO from scratch and by a lot of trial and error. So remember to start off strong and use the information that you know. Once you have built that foundation, learn as much as possible about SEO and be patient with the results. If you get to a stage when you are unsure, or want to set your business apart from the rest, then consider having a chat to an SEO professional.

However, If you want to get going on your SEO Campaign and have a talk to us today, then call Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexperts.net.au.

Digital Advertising Australia - New to the world of advertising? Don’t be afraid! Be adventurous

Digital Advertising Australia  is a fascinating area which you need to try for your local business if you want to boost your SEO campaign. The best place to turn to is Google AdWords to learn how to use advertising, another area is Facebook ads, but let’s start today with running through a few tips about Google AdWords and its affect upon SEO and Advertising.

Start off by visiting https://www.google.com.au/adwords/ 

From here you can start off on your grand adventure of Google advertising.

But before you start, know this:

·         You will not see success unless you commit – don’t just spend $1 and expect amazing results.

·         You need to let your ad campaign run for at least a week – if you try and interpret the results before this you will not see what really happens, there is often a peak of interest at the start, which will settle after a week.

·      And there are also two different systems in Google AdWords. There is AdWords ‘classic’ and also Google AdWords ‘Express’

·      You can create an advertisement for your business through Express far quicker than classic AdWords, however you will have less options and less tools.

·      Your Ad Campaigns don’t transfer between the two systems, so you can’t manage an express ad from Classic AdWords. 

So It is pretty simple to set up your campaign, simply Google AdWords, click on ‘start campaign’ and you are one your way!  Simply choose your location and your Budget. But I have always found the bit that people find challenging is understanding what to actually write for your ad.

Headline

The headline is the title of an ad. It needs to be appealing and eye-catching! It needs to be contained in no more than twenty-five characters. Note: the headline can’t be merged with the descriptions.

Description 1 and 2

The description illustrates the title and offers a great call-to-action (CTA) to incite the reader to click on your ad. Please note that the two lines can either be composed of two parts of a sentence or two small sentences. It can be read at one time. So you can start a sentence in the description 1 and finish it in the description 2—that’s absolutely fine. However, wach description line cannot exceed thirty-five characters.

Display URL

It is the URL displayed on the ad but it could be different from the actual one if it is too long or too complicated. A display URL can contain the keyword or the search intent in the URL path to be more relevant.

Official Rules for Writing Ads

• Only one exclamation mark, and no exclamation mark in the headline
• Do not use the word ‘click’ or anything that is inconsistent with the presentation of Google searches as per their policy
• No abusing of upper case
• Respect the character limits

All the rules for Google ads are detailed here:

https://support.google.com/adwordspolicy/answer/176095?hl=en-G/B             

The preview also shows you how your ad will look on traditional searches as well as on mobile searches and for other engines so you can appreciate how your ad will look for all options. Once you are happy, click ‘Save’ and you will now have completed your very first AdWords!

So I have tried to give you a bit of an understanding of where you can start with Digital Advertising in Australia, but there are so many other facets which will require your attention as your business grows. My advice is that you need to start learning more and more, and the fact that you are reading this blog is a good start because free information like this can help you piece it all together. If you are looking for even more though, and what to put this all into practice, then you may want to start thinking about an SEO company to boost your Digital Advertising.  And so, if you have any questions, or simply want to chat, simply call Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexperts.net.au.

Mastering the Call to Action.

Digital Advertising Australia

Digital Advertising in Australia means nothing if you don't understand ways to use your Call to Actions or (CTAs), because a Call to action may be the easiest way for you to produce a lead. It can make or break depending upon how weak or strong your CTA is, therefore I wish to give you a few tips to make sure that you are doing the best you can to grow your brand and develop those all-important leads.