Online Marketing Australia, Is Your Business Strategy a Lemon?

Online Marketing Australia is complicated, so ask yourself, are you doomed to fail? This is one question that you truly should make sure that you are definitely contemplating before you invest an excessive amount of in an idea that you may not have the time to see succeed. So say, ask yourself just what problem are you really solving with your Australian business? This is a very easy thing to think about when considering what kind of online company you may like to get into, or a wonderful focus if you already have a company up and running. People will pay money to have their problems fixed. Whether it's helping them find the nearest shoe store or the very best solar panel on sale, if you can concentrate on the trouble you are solving and do it well, then you are on your way to building a wonderful online business in Australia.

Don't get too worked up if your plan in Australia isn't unique or is currently out in the marketplace. It's not really about the idea as much as it is about the implementation of the idea, or in other words, how well you deliver your product or service to the market. A basic example is the way Apple operates. In case you didn't know, they didn't invent the portable MP3 player, or the iPad; both ideas were already out in the market years before Apple went to market with each of these products. What they did exceptionally well was carry out a fantastic marketing campaign making their re-imagined, already in the marketplace product greater than anyone else's. If you had an MP3 player, pre-iPod nobody cared, but if you had one of those small white boxes with an apple on it, you were certainly cool.

Don't be afraid because you are not a world expert on the niche you are marketing to in Australia. If you consider it, in most cases the advertising and customer experience matter far more than your product knowledge or experience in your niche.

You actually have enough ideas and experience to make a few ideas fly. Whether it's your profession, hobby, or just a passing enthusiasm, you can create an online company from it. There are lots of ordinary people around who have made millions from a simple idea that was of interest to them, often starting from very average circumstances. Mark Zuckerberg, the Facebook founder, just thought his idea would be fun for the students at his university. Brainstorm some things you're excited about and create them into an online business.

You may have experienced some aggravation in your own life with a website, product, or service in Australia when you said to yourself, "I could do this better than these guys." This is an additional way to start thinking about the experiences you have in your own life that can be the inspiration for an online business.

If you are looking for more information, or want to talk to an SEO agency to boost your business even further then call us on 1300 595 013 or visit our website: www.InternetMarketingExpertsAustralia.com.au.

INTERNET MARKETING's Pidgeon carries good news for local businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is vital to everything that you are planning to do for your business. But the catch for lots of folks entering the world of INTERNET MARKETING is that Google keeps making changes, so you need to understand all of the past updates just to be readied for the future, and the new changes in Pidgeon herald some interesting news for local businesses.

Before we have had Google Panda, Penguin and Hummingbird, but among the most recent addition is Pidgeon, and it has actually made a number of rather subtle changes that is vital to get your head around if you are trying to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered as being a 'good website' and punished those that were not structured well. Penguin then arrived and started attacking all the dodgy sites that are using underhanded techniques or making an attempt to buy links-- it pushed again towards websites ought to 'earn' a positon instead of buy one.

Hummingbird added a new feature to the game and made us all count on the need for 'responsive design' and recognise the way that the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has placed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local business, has been around for decades, and is trying to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Previously, the smaller local store would be dealing with INTERNET MARKETING because they would need to match the budget of the larger company. This meant that many small businesses were just backing off on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in your town, is now most likely to rank a local business as a high result compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to ensure that you can get the very most away from your business!

If you intend to bring your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend having a look at Slingshot Internet Marketing Australia, call 1300 477 310 or visit at www.slingshotinternetmarketing.com.au

Internet Marketing Australia - What will 2016 hold for local business?

Internet Marketing Australia is a challenging thing, and as we get into 2016, people are in a frame of mind where they reflect back on the year that was 2015, and try and determine what life holds in store for them next. This is of course, impossible. You can never ever know what is around the corner, but if you figure out the important parts of the past and look for trends you can get a better understanding. This is particularly true for SEO. I want to try and explain to you some of the major trends that have been emerging in 2015 throughout the Australian SEO sector and the globe. From this hopefully together we can try and find out where to focus our efforts, this will be particularly beneficial if you are a local Australian business.

Think Local

This is the largest emerging trend and it is going to keep improving in importance. This means that if you are an Australian company and you are looking for local clients, then this is wonderful. Starting with the changes from Google Pigeon, we saw a developing trend that local Australian searches were in fact ranking higher than business with national headquarters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so look out for them to help with your local search efforts.

Local-boosting tech trends

There are a few technology areas which are rapidly growing in other countries and are starting to emerge and it won't be very long before they gain interest in Australia.

Mobile wallets

Society is getting more and more used to lugging around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other quick 'contactless' paying technologies we are working towards mobile wallets. This will mean 2 points for a local Australian business. 1-- you have to be keeping an eye on growing trends, and make certain you have the capability to actually let people pay-- as an example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2-- you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore straight into their wallets.

Beacons

Beacons are a thing that has had expanding use overseas and we are discovering them locally now too, but they are practically other ways of getting special offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it simply provides information or a discount to people who link or sign up to the Beacon. This means that customers at your store, or even roaming past the area will be given more enticement to actually enter the store and make a purchase. It's a brilliant promotion and marketing tool that will continue to grow in 2016, but I wouldn't be surprised if technology and innovation changes this even further throughout the year.

Aps

We also will see even better use of Aps such as Snapchat and Periscope for imaginative ways such as advertising. This has been seen in America with national projects run by Dunkin' Donuts and Taco Bell making use of these aps. It is incredible how many people can keep reinventing ways to get their business out there, and the same can be done for your local company in Australia. Be creative and even analyze what people have done, especially when it comes to social media-- if you see something you like, take note of it and find a way to incorporate a related idea into you own project.

My last pieces of parting suggestions-- and these are things that you can do now, today-- would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don't have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Australian level, and also boost your authority and perhaps even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will probably discover that the future actually looks helpful for Local businesses with patterns and technology pushing for even greater interaction at a 'community' level. This is great for Australia businesses, and so I hope that you are as excited as I am. With that in mind, if you are looking for more SEO advice, or are looking to improve your SEO efforts, then contact Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexpertsAustralia.com.au

Online SEO Advertising - Understand your customers to grow your brand

Online SEO Advertising in Australia can feel daunting when you first start out, but once you start to understand some of the major areas it will all make a lot more sense to you and your small business. It is hardly unusual that customers are very important when it comes to business success, but I want to give you a bit of context and reveal to you exactly how critical it is to not only determine your audience in Australia and beyond, but to understand them. You may have heard of audience Profiles before, but otherwise there is a bit of research that as gone into them as a technique that helps you to essentially consider all the ways that your product may be received by customers and therefore to consider your audience when making decisions in the world of Marketing, SEO and advertisement. The reality is that producing a 'catalogue' of audience profiles will both update your business in many areas of and identify issues that you are yet to consider.

Content:

It almost goes without saying, but, a really good content strategy is crucial to growth for Online Advertising and SEO. However, ensure that your content is considering the people you wish to target. If your content doesn't align with your target market, your content will be not successful. Have your standard Australia customer in mind when you put together your content. A great question to be asking is, 'what situation am I solving?' Your customers will look to your content to get rid of their problems.

Links:

By knowing more about your target market, you can develop the quality links that boost your SEO efforts. Think about it, if you discover that your audience would mostly visit a specific site to gain their help and advice, then advertisement and link building that targets this site will be exceptionally beneficial. The other side of this is that instantly these sites that you choose will have the reputation and trust that you want associated with your website. Combining these attempts is seen in both Search Engine results and your audience building. Make sure your SEO agency or staff members completely comprehend what your customer profile is. For someone managing an Australian Health Retreat, they may have run an Audience Profile that tells them that a lot of 42 year old women with professional jobs tend to engage with their health retreat. When they go to use this information, they decide upon advertising, but, for example, advertising in a football magazine or website is ridiculous because last I checked 42 year old professional women don't read them. So having links built from that site would be missing the point.

Social Media:

If you know what type of social media appeals to your customers and exactly what sites they engage with, then you can begin to customise your social media SEO Campaign. This means that you need to let your customer profile information influence what Social Networks you use, as well as what content you create, the type and tone you take and what engagement you seek from your local audience in addition to the greater community that you can reach online. Use your social media to develop a online community! you may want to offer some freebies, or run a competition to start getting your future customers engaged.

As the CEO of Internet Marketing Experts Australia, I know the struggles that many people have when beginning the SEO, especially when it comes to understanding your audience. I myself ran a small business for a number of years and had to find out SEO from scratch and by a lot of trial and error. So remember to start off strong and use the information that you know. Once you have built that foundation, learn as much as possible about SEO and be patient with the results. If you get to a stage when you are unsure, or want to set your business apart from the rest, then consider having a chat to an SEO professional.

However, If you want to get going on your SEO Campaign and have a talk to us today, then call Internet Marketing Experts Australia on 1300 595 013 or visit, www.internetmarketingexperts.net.au.

Mastering the Call to Action.

Digital Advertising Australia

Digital Advertising in Australia means nothing if you don't understand ways to use your Call to Actions or (CTAs), because a Call to action may be the easiest way for you to produce a lead. It can make or break depending upon how weak or strong your CTA is, therefore I wish to give you a few tips to make sure that you are doing the best you can to grow your brand and develop those all-important leads.